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Caring about

your environmental footprint


be easy.

I was already making the effort to use reusable grocery bags and it seemed strange to keep putting plastic produce bags in them
— Ruth Belton

MUBs was started when Ruth (our founder & a mother of three) couldn't find a reusable produce bag she was happy with. The options were either too expensive or too heavy (meaning added cost at the checkout). She made the first prototype on her kitchen table in Raglan, New Zealand with one idea in mind, keep it simple.

After two years of testing and with feedback from family, friends and industry experts the first version of MUBs was born. What started as a personal project had grown into a product we needed to share, and it was important to us that we do it right.

MUBs is family run company lead by husband and wife team, Ruth & Dave.

Our Tikanga / Values

Affordable & accessible for everyone.

We are a family run business that will fight to keep costs down and deliver the best price in stores - reducing your environmental footprint should be affordable for all.

We are determined to make planet friendly shopping accessible to everyone. Selling MUBs via supermarkets best achieves this.

Ethical Manufacturing.

We have personally visited the factories we use for our production to make sure they are up to our standards. We are committed to upholding fair working conditions not only in New Zealand, but world wide.

Conscious Convenience.

Life is busy and naturally we reach for the things that are convenient, but that doesn’t mean we can’t make eco-conscious decisions at the same time. We believe convenience and making an environmentally friendly choice do not need to be mutually exclusive. It should not be hard to do better.